Large Population Coupled With Lesser Area Activating Growth Of The Plant Activator Market

Introduction

Plants are attacked by various microbes out of which many become harmless on account of resistances employed by the plants. However, often this resistance is late or in a lesser amount than required. Plant activators are chemicals that activate plant defense genes against pathogens. They activate the defense genes in plants by providing signals mediated by salicylic acid. They have minimal or no effect on the human body or environment as they don’t contain any pesticide. Plant activators don’t attack pathogens or pests by themselves, they simply induce a self-defense mechanism in plants so that they can defend themselves against an attack also since they don’t interact directly with the pathogens, therefore, plant pathogens develop are unable to develop resistance to these chemicals.

Drivers of plant activator market

Growing global food insecurity due to the burgeoning population is putting pressure on limited arable land available. As a result, the demand for plant activators is significantly rising in order to increase crop production and eliminate food insecurity worldwide. Increasing attacks of pest results in the decrease of the crop yield and extensive use of chemical pesticides and fungicides affect the consumer's health as well as deteriorate the quality of the soil. The plant activator's market size is increasing as they are an alternative to pesticides and fungicides. Moreover, they increase long-term agricultural productivity and restore soil balance. The rapid adoption of advanced and modern farming practices coupled with favorable government policies is also contributing to the growth of plant activators market.

Restraints and opportunities

 Limited availability of biological plant activators and high dependence of agrochemicals are hindering the growth of plant activators market. Lower awareness in emerging economies and high cost are restraining the growth of the market. However, the rapidly increasing population and limited agricultural land are expected to boost the plant activators' market growth.
plant activator market Size                        

Market Segmentation

Geographically, Europe region is expected to have a significant market share of the global plant activator market share. The market share is projected on account of decreasing agricultural land and the growing importance of optimization of available land in the region. The market of Asia Pacific region is expected to witness rapid growth on account of increasing investments from key players in the region. By application, foliar spray segmentation is expected to have a significant market share as it is easy to use and offers a high level of effectiveness.
The biological segment of source segmentation is expected to have a significant market share as they help in plant growth by improving crop nutrient.  The market of the biological segment will grow on account of their several benefits such as crop nutrient improvement, growth & yield promotion, and protection from insects and diseases. Increasing insect & weed resistance to chemical treatments coupled with the high cost of new chemical pesticides and of stringent regulations on chemical usage is expected to propel the market growth. By crop type, the fruits and vegetable segment is expected to have a significant market share owing to the increase in the consumption of fruits and vegetables on account of increasing health concerns and rise in disposable income. The demand for plant activators is increasing with increasing production of fruits and vegetables. 

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