A Comprehensive Study On France Material Handling Market
Introduction
France Material Handling market is projected to grow at decent CAGR during the forecast period to reach a multi-billion market share in 2024. Per OECD data, France’s productivity level is well above that of the U.S. The new president Emmanuel Macron has provided new government plans to address the critical labor reform followed by vocational training and pensions to provide a better balance between security and flexibility.
This educational reform will help various industry verticals which incorporate material handling products throughout the supply chain to get the skilled workforce, thereby positively impacting the growth of the material handling market in the country.
Growing French Food And Beverage Industry
Increasing purchasing power and living standards is augmenting the demand for ready-to-eat and ready-to-make snacks and beverages in France. More women in the country working for long hours and growing single-person households in the country is driving the demand for chilled ready meals and prepared salads. Trends like gluten and lactose-free and organic products are also developing in the country owing to growing awareness regarding good health and fitness. Per a recent French survey conducted by ANIA, France’s food industry association, 79% of French consumers are willing to pay more for a higher quality product with increased demand for freshly packed organic food products.
All these factors along with stringent regulations regarding maintenance of hygiene throughout the supply chain of food and beverage products are spurring the demand for efficient material handling equipment in the food and beverage sector significantly. This demand will further be boosted by the launch of new and innovative food and drink products in the country. For instance, MBWS (Marie Brizard Wine and Spirits), a French wine and spirits group, launched a range of frozen cocktails in the country in May 2017. The pouches are frozen for eight hours before get ready to be consumed by squeezing the content into a glass.
Growth Of Pharmaceutical Industry
The slow growth of France pharmaceutical industry will restrain the growth of the material handling market in the country during the forecast period. Despite the country’s rising geriatric population and robust public health insurance system, rising pressure on pharmaceutical selling prices, patent expiration of branded drugs, and foreign exchange fluctuations are leading to slow growth of the pharmaceutical industry in France.
Bargaining Power Of Suppliers-Porter’s Five Force Analysis
There is a substantial number of suppliers catering to France material handling industry. This results in low switching cost from one supplier to another. The alternative of material handling equipment and machines available in the market includes labor-intensive techniques. However, enterprises must ensure safe working conditions for their workers by deploying material handling equipment at hazardous working locations. Vendors of material handling solutions are engaged in strategic mergers and acquisitions to expand their footprints. For instance, in November 2016, KION acquired Dematic, one of the leading companies for automation and supply chain optimization, to expand its comprehensive portfolio of products.
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